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Different Ways to
Sell Your Property.

When selling your home, there are three main sales methods you can choose from. For you to achieve the highest sales price, it is important to talk to your AtHome real estate agent about which method they believe is right for you and your property.


Certain areas and specific properties within an area will achieve better results when sold via private treaty vs auction and vice versa. So make sure you do your research and talk to your agent about the best method of sale for your property.

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In this guide, we will detail and help you understand the different ways you can sell a property. To find out more about these methods and the relevant rules and regulations in your state and territory, read our specific state information articles.

Marketed Price by Negotiation

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When selling your property through negotiation, it will be marketed without a set price, and only 'price by negotiation' will be listed in the advertising.

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Benefits of selling as Price by negotiation:

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  • Maximise the sale price by not setting an upper limit

  • Allow for a premium while avoiding overpricing your property

  • Attract a broader range of potential buyers

  • Appeal to both conditional and unconditional buyers

  • Prevent potential buyers from dismissing the property based on price

Selling by Advertised Price

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Listing your property at a fixed price offers both advantages and drawbacks.

 

Selling at a fixed price can attract both conditional and unconditional buyers. It simplifies the negotiation process and ensures that only buyers willing to meet your asking price will consider your property.

 

However, setting a fixed price means you are determining your maximum price upfront, without the opportunity to test the market or gauge buyer interest.

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Benefits of selling your home with an advertised price:

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  • Ensures that only buyers prepared to meet your asking price are likely to engage.

  • Provides significant market visibility and exposure.

  • Clearly communicates your price expectations to potential buyers.

  • Simplifies and speeds up negotiations, as buyers know the price you’re seeking.

  • Eliminates time constraints for both sellers and buyers, allowing a more relaxed sales process.

Selling by Auction

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Auction is a method of selling property through targeted advertising designed to attract maximum attention within a limited time frame. It involves the public negotiation of buying and selling real estate, allowing the market to determine the property's true value at that moment.

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The benefits of selling your property by auction include:

 

  • A high-profile, structured marketing campaign guarantees your property stands out, allowing for confident planning.

  • Auctions foster buyer competition, which can help achieve a higher sale price.

  • The set auction day deadline creates urgency among buyers, which may prompt offers before the auction.

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The negatives to selling your property through auction are;

 

  • Higher marketing fees for Vendors due to additional marketing requirements

  • Smaller buyer pool as not everyone likes the auction process and many buyers are not cash ready for auctions

  • Additional Auction costs for Vendors

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